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4Modellergebnisse und Kritik36
5Betrachtung der Unternehmensseite zur Forderung nach antizyklischer Werbung 22
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Multi Channel Retailing in the Automotive Industry formatIsbn:Softcover - 9783640352944 4Modellergebnisse und Kritik36Master's Thesis from the year 2007 in the subject Business economics Offline Marketing and Online Marketing, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the
