Cause-Related Marketing Rutilius Taurus Aemilianus 6Staatliche Finanzierungshilfen31

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Cause-Related Marketing Rutilius Taurus Aemilianus 6Staatliche Finanzierungshilfen31Inhaltsangabe: Abstract: Cause related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the usual perspective of companies, but from the charities? point of view, focusing on the example of British cancer charities. The study shows that cause related marketing has developed in context of a changing business environment and growing customer