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The Impact of Different Price Tag Font Colors on Consumer Behavior formatIsbn:Softcover - 9783656572770 wenn diese Verlässlichkeit auch gelebtResearch Paper (postgraduate) from the year 2011 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,7, University of Mnster, language: English, abstract: In a world with a growing amount of surrounding stimuli, getting the attention of consumers is an increasingly demanding task for the marketers. Therefore, the usage of colors, lighting and other environmental stimuli finds great acceptance in advertising campaigns.