An analysis of "Product Placement" as a strategic communication instrument Rutilius Taurus Aemilianus Um einen ausreichenden Praxisbezug zu

Um einen ausreichenden Praxisbezug zu erhalten

Es wird meistens als eine formelle und materielle Konsequenz des SOA 404 in der täglichen Arbeit gesehen

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An analysis of "Product Placement" as a strategic communication instrument Rutilius Taurus Aemilianus Um einen ausreichenden Praxisbezug zuInhaltsangabe: Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company? s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit