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How Can We Create the Right Organizational Context to Sell Environmental Sustainability as a Strategic Issue to Top Management? Gisela Grundlagen der Sortimentspolitik als InstrumentDiploma Thesis from the year 2009 in the subject Business economics Business Management, Corporate Governance, grade: 16 20, Solvay Brussels School of Economics and Management, course: Economics, Psychology, CSR, language: English, abstract: This master thesis is divided into three major parts: The first part of my thesis offers the theoretical background on which is based theempirical research I have conducted as part of this thesis. Therefore, this