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Authenticity in Advertising formatIsbn:Softcover - 9783839150238 Highlife und Hiplife in Ghana

Name: Authenticity in Advertising formatIsbn:Softcover - 9783839150238 Highlife und Hiplife in Ghana
Brand: davelek.fr
SKU: 44193011402
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Authenticity in Advertising formatIsbn:Softcover - 9783839150238 Highlife und Hiplife in Ghana

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Highlife und Hiplife in Ghana seit dem Zweiten Weltkrieg

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Authenticity in Advertising formatIsbn:Softcover - 9783839150238 Highlife und Hiplife in GhanaDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to

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