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Viral Marketing Campaigning formatIsbn:Softcover - 9783656572763 Die vorliegende Arbeit ist aufgrundResearch Paper (postgraduate) from the year 2012 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,0, University of Mnster, language: English, abstract: The marketing landscape has undergone tremendous changes throughout the past decades (Keller 2009: 139). This has resulted in a communication environment in which the isolated usage of traditional media techniques is challenged. Already in 2006, 65% of consumers felt
