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Loyalty Management in the Airline Industry formatIsbn:Softcover - 9783838654645 Diese und ihre Arbeitsgebiete werden

SKU: 93910639677
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Loyalty Management in the Airline Industry formatIsbn:Softcover - 9783838654645 Diese und ihre Arbeitsgebiete werdenInhaltsangabe: Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ? pillars? are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived

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